Inside a labyrinth of candlelit apothecaries and alchemical chambers, our rebellion against synthetic beauty is brewing stronger than ever.
No diluted potions.
No false elixirs.
No magic lost to greed.
Just raw, unfiltered, botanical power.
Fuelled by a force deeper than trends or profit.
We are the keepers of nature’s untamed essence. A coven of alchemists, witches and cosmic dreamers, bound by a single mission:
To restore the wild power of the Earth to those who seek it.
Meet The Master Sorcerers
The Sorceress
Dion Addams
A force of nature. She's meditated under the sun of the Guatemalan jungle on 12/12/12, walked the ancient sands of Egypt on 11/11/11 (no coincidence) & blessed more candles than the Vatican. Whether it’s witchcraft, quantum energy, or pure intention, Dion ensures every product carries real spiritual weight.
The Alchemist
Jon Addams
This master of botanicals ensures that every potion is a flawless fusion of nature, science & sorcery, engineered to rival & surpass the so-called commercial “giants.” Drawn to the mysteries of existence & the unseen forces that bind the universe, his creations are alchemy in its purest form.
Songstress of Shadows
Phoenix Addams
A fitting name for a child born of fire, power & undeniable magic. This spellcaster of sound has featured on 'The Voice', performs on stage regularly & weaves magic through melody. When she’s not singing, she’s packing orders, setting intentions & keeping the coven in check.
Cosmic Dreamer
Pharaoh Addams
A dreamer with his head in the stars & his hands in the earth, Pharaoh is a nature-loving, piano playing, football-kicking legend with a passion for the mystical wonders of the universe. He’s obsessed with insects, bees (save the bees, or he’ll come for you), & all things cosmic.
The Dark Alchemy of Naturally Wicked
This isn’t just a natural brand... It’s expert alchemy. A fusion of ancient wisdom, botanical power and unapologetic defiance against soulless mass production.
We don’t deal in factory fillers or synthetic nonsense. Every Naturally Wicked creation is meticulously crafted from nature’s most potent, uncorrupted extracts, carefully woven into formulas designed to truly transform, empower and awaken.
◆ No outsourcing ◆
◆ No mass production ◆
◆ Forged by hand ◆
◆ Potent botanicals ◆
◆ Unique extracts ◆
◆ Pure British minerals ◆
We don’t make bland, lifeless beauty. We brew potions in cauldrons, seal spells in bottles, channel power through crystals and honour the rituals of the ancients. Naturally Wicked is rebellion in its purest form.
The Addams Family Factor
We could have been The Smiths or The Joneses. But no...
We are The Addams Family!
A genuine family... living, breathing and crafting magic every single day. Not a marketing gimmick. Not a branding stunt. Just raw, untamed authenticity.
When you buy from Naturally Wicked, you’re not just buying a product... You’re tapping into the energy of a real, family-established Potion conjuring, spiritual enterprise.
Big Enough to Haunt the Giants, Small Enough to Keep It Real
We may be a family-forged coven, but we’re no small-talking spell shop. We are a force... A rising empire of natural sorcery, challenging the titans of the industry and proving that true craftsmanship, spiritual power and raw authenticity can shake the foundations of beauty, self-care and the Earth itself... especially when infused with a sprinkling of Wickedness.
We stock worldwide
Because magic knows no borders.
We make quality count
Because we answer to nature, not shareholders.
We turn rituals into reality
Because self-care should be sacred.
We outperform corporate titans
Because we refuse to dilute nature’s power for profit.
Wield the Darkness. Rewrite the Rules.
Join the rebellion.
Welcome to Naturally Wicked.
